Templates

Holiday

Black Friday to Cyber Monday

The whole weekend in one set: starts tomorrow, it’s on, still on, and Cyber Monday.

A sale weekend needs new creatives every day, and they still have to look like one campaign. Making the teaser, the launch, the reminder and Cyber Monday one by one takes the whole week before.

You put in
Product photo, offer
You get
17 creatives
Sizes
4:5, 9:16, 1:1, 16:9
Works for
Fashion, bags and accessories, beauty, home goods

How it works

  1. Your product photo and your offer go in.
  2. Four stages: “starts tomorrow”, “it’s on”, “still 40% off” and Cyber Monday, each in feed, story and banner sizes.
  3. Next year, replace the product and the offer, and the whole weekend runs again.

Outputs

17 creatives · 4:5, 9:16, 1:1, 16:9

Black Friday to Cyber Monday: Thu
Thu
Black Friday to Cyber Monday: Mon
Mon
Black Friday to Cyber Monday: Mon night
Mon night

The prompts

From this template's canvas. Highlighted words are what you change.

  1. Thu

    A huge hot-pink fabric banner half unrolled down a grey studio wall, two crew in black on tall ladders still hanging it. Printed on the visible half: "BLACK FRIDAY STARTS TOMORROW". The product sits small and sharp on a black plinth at the foot of the ladders.

  2. Fri

    The same hot-pink banner, now fully hung and taut, the ladders gone. Printed on it, huge: "offer". Below, smaller: "Black Friday is on". The product stands centre on the black plinth in front of it, lit hard.

  3. Weekend

    A hand in a long black leather glove holds up a small hot-pink card printed "STILL offer. ALL WEEKEND." In the other gloved hand, the product held towards camera. Plain grey wall.

  4. Mon

    A woman in black against a dark brick wall holds a large hot-pink printed sheet over her face, printed "CYBER MONDAY. ONE MORE DAY." She holds the product up beside the sheet in one hand. Low and wide (fish-eye) angle camera.

  5. Mon night

    Black Friday campaign. Seen from above at a steep angle, a busy zebra crossing at dusk. A woman in a black blazer, white shirt, thin black tie, black mini skirt and tall black boots stands perfectly still in the middle of the crossing, sharp and in focus, facing up at the camera. With both hands she holds a hot-pink placard in front of her face, hiding it completely. The placard is printed in heavy black hand-lettered marker: "ALL SALES." on the first line, "ENDS TONIGHT" below it. The product hangs from the crook of her arm, whole, front-facing and readable. All around her, a crowd of shoppers carrying bags rushes past in long-exposure motion blur, streaked and ghostly, crossing in both directions, some passing in front of her legs. Nothing blurred ever covers the placard or the product. The only colours are the hot-pink placard and the product; everything else is muted grey, black and warm asphalt. Slow-shutter street photograph: the woman frozen, the crowd smeared. Warm film tones, soft grain, the street lights just coming on. No glossy CGI, no extra text. Only the words "ALL SALES" and "ENDS TONIGHT", spelled exactly.

In the example

offer
40% off everything

More like this

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