Ad testing
Ad angles for testing
Four different ads to test, not one ad with four backgrounds.
Most “variations” are one ad with four backgrounds. The test tells you nothing, because the message never changed.
- You put in
- Product photo, benefit, problem it solves
- You get
- 4 creatives
- Sizes
- 4:5
- Works for
- Skincare, supplements, gadgets, food
How it works
- Your product, one benefit and the problem it solves go in.
- Four messages: the benefit, the problem and the fix, proof from a review, and how to use it.
- Each ad looks different because it says something different.
Outputs
4 creatives · 4:5
The prompts
From this template's canvas. Highlighted words are what you change.
Benefit
Split down the middle: left, a cheek with a thick streak of chalky white sunscreen that hasn't rubbed in; right, the same cheek clear and glowing, the product beside it.
How to use
Close-up of a hand squeezing a pea-sized dot of the cream onto two fingertips, the product in the other hand, hard flash on a pale blue background. Top: "One dot. Rub in. Done."
Proof
A woman in hard sun holding the product up by her face, tight crop. Over the clean sky: the review "review" in quotation marks and five small stars.
In the example
- review
- Finally an SPF I forget I'm wearing.
